01
Study
I examine data, offer, margins, channels, customers and processes. Reality comes first.
Growth · Product · Brand Strategy
I bring offer, marketing and growth into focus.
I help companies and brands turn products, marketing and numbers into a clearer direction for growth.
I do not start with the next campaign. I start with the system: offer, margins, customers, channels and operations. That is what determines whether marketing can really work.
How I work
From the system to decisions.
I connect product, communication and numbers to identify what is holding growth back and turn it into concrete priorities.
02
Direction
I isolate the constraint and the levers to address: offer, pricing, positioning, funnel or organization.
03
Execution
I turn the analysis into a roadmap: what to do, cut, test and measure.
When to call me
When “doing more marketing” is no longer enough.
You do not always need to rebuild everything. Often you only need to see where the system is losing strength.
I work on funnel, messages, numbers and quality of the offer.
I clarify positioning, promise, content and offer architecture.
I reorganize and build operating priorities.
I build a plan with levers, responsibilities and metrics.
A brand built from scratch
Dreamin*101
From the first product study to a DTC brand peaking at around €5 million: offer, identity, e-commerce, campaigns and operations built as one system.
I followed the project from its inception: product creation and development, positioning, catalogue, content, campaigns and commercial growth. As volumes increased, I also led the logistics outsourcing process, bringing average click-to-door delivery down to 1.5 days.
€5Mapproximately, at peak revenue
1.5 daysaverage click-to-door time
COINselected by the national retail chain
Amazon“Amazon’s Choice” for duvets
Photography: Gianluca Gasperoni · Art direction: Marianna Calagna
National partnership
Topper Bruno Barbieri
Not a celebrity simply placed beside a product, but a partnership built from concept to execution to make the topper recognizable, desirable and commercially central.
ProductA signed proposition that was easy to understand and remember.
ActivationCelebrity, content, campaigns and e-commerce working together.
ManagementFrom the first contact to contract signature and subsequent renewals.
ImpactNational visibility, a new commercial lever and the topper’s inclusion in Italy’s ISTAT consumer basket.
Where the method comes from
Before consulting, I built businesses from the inside.
For years I worked inside real companies, across product, teams, budgets, production, logistics, e-commerce and P&L. That is why I treat strategy as operational work, not as a presentation.
€7M
Business unit built from zero to about €7M revenue.
€5M
Peak reached by Dreamin*101, the DTC brand built from inception.
€1M
Annual marketing budget managed at growth peak.
360°
From product to communication and commercial execution.
Services
Three ways to work together.
The structure is simple: diagnosis, targeted strategic work or ongoing guidance.
Strategic audit
To understand where the system is losing strength and which levers deserve attention.
- Offer, funnel and numbers analysis
- Actionable document
- Priorities ranked by impact
Strategic consulting
To approach a specific decision, launch or growth constraint with a clear direction.
- Marketing and positioning
- Product, offer and pricing
- E-commerce and growth
Fractional Strategy Manager
To bring ongoing strategic leadership into the team without immediately hiring a full-time role.
- Ongoing presence
- Team and partner coordination
- Roadmap, ownership and metrics
About
Strategy, practicality and perspective.
I believe creativity and practicality are allies. I spent years inside real companies, where ideas have to hold up against margins, timing, people and production. My work comes from this: asking the right questions, connecting different functions and carrying decisions through to execution.
The best ideas are not just beautiful: they find a way to hold up in reality.
Contacts
Have a project that needs focus?
Tell me what you sell and where the system feels stuck. WhatsApp is the fastest way, then we can jump on a call if needed.